Tag Archives: social media

Communication Pace

You can find tons and tons of articles about the “death of print” and how the digital age and our connected economy has caused an intense sea change, but you don’t read a whole lot about the personality types of the people in their respective industries.

I’m wondering if there is a specific personally type that thrives or, for lack of a better word, dies due to the proliferation of our social media and digitalization. I think there must be.

Obviously, those caught in between the “fold” — ha ha — are clearly responsible for their own mind-changing, however from my observations, there are clearly 2 kinds of people (in regards to communication): those who are quick- and those who are not.

You can also find quite a bit on email etiquette and SMS etiquette, however this is not about that. I do think there is a huge correlation between the digital native’s connectiveness and the older generation’s lack there of– but, at the same time, I think that it’s a fairly easy skill to acquire… if armed with the adequate tools: Internet connection & a computer.

So I do wonder if it’s really anyone else’s fault except their own for watching the technology soar by. It’s hard, for sure. Challenging, too. I’m not saying that speed is essential to using technology, but I’m certainly saying that being proficient at using the most fundamental social networking tool is critical to this brave new world.

There is a lot to be said for the speed at which someone reply’s to an email. I think it shows a certain respect for technology that it is often lost with the notion that “technology is for our younger generation.” While some of this may be true, it stands to reason that the younger generation certainly inherited the older generation’s communication preferences.

Top of Lake Sherwood

Content Writing

The Pillars of A Quality Website

Content writing and Content Development (perhaps even more so) have become the pillars that any quality website or social media marketing campaign rest on.

At first blush, this may not be apparent because after all, all you need is a twitter account and and iPhone, right? We all have those in the years 2013. Twitter accounts are sort of like that empty moleskin notebook that you bought in hopes of filling one day. They are both saddening to see.

But what is content? Is it just adding photographs to a domain and tagging some keywords to it? Is it taking a few shots on Instagram and garnering a bunch of likes because you picked a cool filter? I don’t think so.

Top of Lake Sherwood

Top of Lake Sherwood

Good Content is Gold

Good content is gold. It has been this way since I started doing anything on the internet. It follows the same line of reasoning that anything that is scarce is valuable. Scarcity certainly creates value, and quality anything begets attention. And, these days, attention is probably the most difficult thing to amass on any website or marketing campaign.

There are many different ways to create quality, gold-like content… such as…

  • Have beautiful photographs on your site… nicely formatted photographs.
  • Create beautifully and well written posts or pages that are relevant to the user—without ads
  • Be a journalist

Beautiful Photographs

Beautiful photographs can make a site, without a doubt. Just look at what Google is doing with their ‘cover’ pages. Or just look at the quality of resolution on the newest Retina equipped Macs. To me, photography is the new frontier. Not photography in the Ansel Adams sense, but meaningful and emotional thought out digital photography that is capable of being viewed and enjoyed on the internet (for businesses).

Well Written Posts

Writing well is certainly a skill. It is also a quality shared by many. Writing content for the internet, however, can take a variety of forms depending on the tone of the writer. If you are able to have careful thoughts eloquently written on your website, you have struck gold—hands down.

Citizen Journalism

The last point, ‘be a journalist,’ seems to be the most misunderstood ‘social media’ and content creation tactic. It is true that we are all now endowed with the gift of being citizen journalists, however, this doesn’t mean that we all should.

In the end, all that matters is that it mean something… to someone… anybody. If it is meaningful, it will be lauded, if it is junk… it will go to the place where junk goes… eventually anyway.

 

Information still wants its freedom

Freedom’s just another word for nothing left to lose – Me and Bobbi McGee

Social media marketing and “luxury real estate” are, at first blush, not mutually exclusive; however, if you really take a look at the origins of “social marketing” and what the “internet” actually is, you can see why they are so often mismatched.

In spite of the uncertainty of the real estate market, economic conditions (for most) have been less than stellar in the past 7 years. This is where the “social” comes in.

  • It’s not “social” because we can add a facebook image on our business site.
  • It’s not “social” because we can post it to our 4,999 friends (knowing full well that over 4,500 of these so-called “friends” are not really that at all)—that’s wall spam—at best.
  • It’s not “social” because we can use our personal and business twitter streams to advertise.

But mostly,

  • it’s not “social” because we know about it.

It’s social because of the freedom.

These freedoms, however, are not guaranteed. They are learned, as well as earned, through their understanding. Below is what gnu.org has on their site (gnu is one of the pillars that enables social media):

Free software is a matter of the users’ freedom to run, copy, distribute, study, change and improve the software. More precisely, it refers to four kinds of freedom, for the users of the software:

  • The freedom to run the program, for any purpose (freedom 0).
  • The freedom to study how the program works, and adapt it to your needs (freedom 1). Access to the source code is a precondition for this.
  • The freedom to redistribute copies so you can help your neighbor (freedom 2).
  • The freedom to improve the program, and release your improvements to the public, so that the whole community benefits (freedom 3). Access to the source code is a precondition for this.

Before “diving” to social marketing it makes sense to know this because it’s not the cure all for broken marketing tactics. In fact, in a lot of ways, it’s more complex. Because it requires some of this understanding.

When I lived in NYC 9 years ago—at exactly this time of year to the day (9-9-01)—the world was different. Not different because of pre 9/11. It’s different because I remember developing an “online marketing” website on GeoCities.com…

Marketing real estate through these new “streams” makes. However, if you are going to just use the respective shareware logos and not understand them, business as usual might still be the most effective marketing strategy.