Ad copy could be the tipping point in your luxury real estate market Here’s a little experiment you can try that may change the way you write copy for your listings. Go to Realtor.com and do a search in your … Continue reading
Technology can obfuscate the end game in the business of luxury real estate. Of course the stakes are different. But isn’t it true that we are all (agents of luxury) in a business that is fundamentally structured around humans? Isn’t … Continue reading
How do you reach the luxury buyer and seller? It’s safe to say that the business of luxury has changed. It’s safe to say that there are still people who buy luxury goods. What’s changed is the way the luxury … Continue reading
Someone asked me to do a ‘competitive analysis’once. I had never done one. It was a ridiculous thing for me do. Mainly because in order to do it, put it on a spreadsheet, place it in PDF, and email it … Continue reading
The finest in Ocala Horse properties : Joan Pletcher It was great to meet Joan Pletcher today. She is so unique and authentic. Just like her advertising in the magazine. It’s so refreshing. Joan is luxury real estate linchpin. So … Continue reading
Linchpin: Are you indispensable? Seth Godin’s book Linchpin is something any luxury real estate agent ought to read. He is the modern Zig (I think anyway)—or if you don’t read this, here is his blog. Luxury real estate agents will … Continue reading
Image is overrated. There, I said it. It’s much more important to be you. No matter who you represent—even while selling a multi-million dollar property. Branding, on the other hand is important—maybe even essential. Especially if you’re giving a presentation … Continue reading
Luxury—it has a resonance to it, this word. I imagine melting honey, or cashmere next to the skin—something delectable, in some way. Something “apart” from the humdrum of the expected. As with most words, no two people hold the same image as … Continue reading
Scarcity and luxury branding I‘ve been fortunate enough to secure an advanced copy of Linchpin by Seth Godin. In it are some ideas that are bound to be controversial. (More on that later). There are a few central themes. One … Continue reading
4 Luxury Real Estate marketing tactics …and you can wear your white hat What type of tactics (aside from the obvious) are you using to leverage your luxury real estate marketing? The market has changed. Nobody will argue about this. … Continue reading
It’s exciting to enter not just a “new year”, but also a new decade (I know, I know…some people maintain that the “real” new decade doesn’t start until 2011). Perhaps we could look back at the past nine years, though, … Continue reading
Luxury real estate Marketing Blog A brand is one thing and luxury real estate is concept, right? So why would this title intrigue you? Read on. One of the functions of the a brand is (as I’ve pointed out before) … Continue reading
In a few short hours, the year 2009 comes to an end. Many luxury real estate professionals are celebrating the end of what most consider a “horrible” year in the business. But, what about those who enjoyed their most successful … Continue reading
Trying to tell the truth about the luxury real estate market is not easy. Rewarding, but far from simple. Tomorrow is New Year’s Eve. It’s the night we all toast to the future and become resolute in changing the way … Continue reading
Here at duPont REGISTRY, we provide a venue for luxury professionals to sell and market their goods and services to the affluent. Of course, we have other services, but that’s my focus. For example, if you are a luxury agent, … Continue reading
Why aren’t there more luxury real estate agents blogging? I ask the question only because it seems like there are so few. Of course, most real estate agents aren’t in the business of luxury. But, this is precisely why having … Continue reading
The concept of real estate as a regional item has gone the way of print media and agent centric business models. It’s the old paradigm. Marshall McLuhan‘s two famous dictums from the 1960s (“the medium is the message” statement and … Continue reading
I use the Thesis Theme for WordPress for the New Press Model | Luxury Marketing blog. One of the reasons for this was for its future-in-mind design. One of the goals of this blog is to enable conversations to take … Continue reading
There are many reasons I spend a lot of time talking and writing about social media, digitization and networking tools. Of course, I do get some marginal enjoyment from networking and meeting new people, and I am also passionate about … Continue reading
To date I’ve invited 3 authors to guest post here on Luxury Marketing Blog. Every single one of them gets what is happening here. Here’s the echo chamber that is the luxury real estate market. Here’s another echo chamber in … Continue reading
First… Get In While The Water’s Still Hot The use of technology in real estate hasn’t always been the industry’s strong suit. However, in recent years, real estate technology, online resources and social media/blogging have grown leaps and bounds. But, … Continue reading
Will using twitter result in a transaction for your luxury real estate business? The short answer is: yes This, by far, is the most troubling question when confronted with the traditionalists who are completely unwilling to adapt to the digital … Continue reading
Five years ago it was considered a lucrative business opportunity if you were involved in real estate (or the luxury kind). Today, almost 2010, if you’re in real estate you’re a survivor. Not only are you a survivor, but you’re … Continue reading
If it is true that real estate is a market, and that markets are conversations… then it must be true that the luxury real estate market is also a conversation. Or, at least not an exception to this rule. So, … Continue reading
In the consumer centric world unleashed by the internet, and only now being recognized as the propeller to action in the 21st Century, how to market to today’s consumer is still poorly understood. In the business of sales, whether in … Continue reading
One of the most rewarding things about working in the luxury marketing profession is the relationships that I develop. Particularly as we move out of the recession. When I started in marketing a few years back, I think it was … Continue reading
Does your website tell the tale of luxury? {for the record—I am making no claims as to what is the tale of luxury—just opening a discussion} If you’re a blogger and trying to convey a message, then all the bells … Continue reading
It seems that the beginning stages of any “revolution”, including the information one, are notable for people trying to push the “older model” into the “new format”. We’re only human, and change is not an easy pill for any of us … Continue reading
Here’s a great book about storytelling and marketing. One of the points in the book is about ‘worldview.’ The ability to connect to another’s worldview is imperative to marketing. This, indeed, may be the most common thread amongst luxury brokers … Continue reading
Luxury real estate agents more than likely work on commission for their wage. This is the case for most sales and / or marketing careers. It’s even more likely that no matter what you do, there is some type of … Continue reading