I wish I had some insight or perhaps a rant about luxury marketing, but I don’t because it is Christmas Eve. It has always been one of those cherished days for my family… If you don’t celebrate Christmas, you can … Continue reading
There are many reasons I spend a lot of time talking and writing about social media, digitization and networking tools. Of course, I do get some marginal enjoyment from networking and meeting new people, and I am also passionate about … Continue reading
If you read the duPont REGISTRY Luxury Marketing Blog, you know that my writing and inspiration (and marketing ideals) come from Seth Godin. He writes in this post: First, ten which basically says to get 10 people to believe in … Continue reading
Use the Wisdom of the Crowds How many times have you questioned the utility of twitter or your presence on facebook? I’m asked about it often. Often, I question it, also. But there are tremendous powers in these tools. Their … Continue reading
Disruptive marketing isn’t new. The digital camera, the flash drive, the compact disc, the cassette tape, the automobile, … dare I say… marketing? well, I didn’t actually. Jeff Weinberger did. Read more about it here. Here are some specific gems … Continue reading
My first Luxury Real Estate Spring Conference was back in April of 2007 in Key Biscayne, FL at the Ritz-Carlton. Needless to say, I was completely green. I had no earthly idea how to interact with an agent of luxury. … Continue reading
In the consumer centric world unleashed by the internet, and only now being recognized as the propeller to action in the 21st Century, how to market to today’s consumer is still poorly understood. In the business of sales, whether in … Continue reading
There is a tipping point of web visits that is achieved, when targeted print campaigns support developing web based marketing strategies. Continue reading
It seems like every 10 years or so, there is a new marketing concept. I don’t have much experience with the Old Marketing, so I can’t really contrast. What I do think is genius, and can be applied to the … Continue reading
One of the most rewarding things about working in the luxury marketing profession is the relationships that I develop. Particularly as we move out of the recession. When I started in marketing a few years back, I think it was … Continue reading
It seems that the beginning stages of any “revolution”, including the information one, are notable for people trying to push the “older model” into the “new format”. We’re only human, and change is not an easy pill for any of us … Continue reading
There is an outline of the duPont Luxury Marketing Guide’s manifesto here. One point I have yet to implement are guest posts. Since I work tirelessly (and alone) on this blog—often keeping me up at night—I feel it is in … Continue reading
According to Mendesohn’s 2009 Affluent Survey, luxury professionals who believe printed publications are either ineffective or not valuable in reaching potential buyers (and sellers) are missing a large segment of their targeted demographic. Below is a proof positive that the … Continue reading
The duPont REGISTRY is an internationally recognized brand. I knew this when I walked in here over 3 years ago and asked if I could represent the company. For some reason or another I am compelled to reiterate what this … Continue reading
If you’re a reader of the duPont Luxury Marketing Guide, and you are wondering why this odd title of: ZKJUC878T92J is here, it’s not an aberration, nor is it any information that I may be trying to convey in the … Continue reading
Here’s a great book about storytelling and marketing. One of the points in the book is about ‘worldview.’ The ability to connect to another’s worldview is imperative to marketing. This, indeed, may be the most common thread amongst luxury brokers … Continue reading
New media and luxury marketing are not mutually exclusive. It is my goal to help all luxury marketers embrace this ‘long tail’ of online marketing, I’ve included a few agents and brokers I have featured here on the New Press … Continue reading
Have you embraced The Long Tail? Luxury marketing online has one, too. Choosing to ignore it could be costly. I am certain of this: The online Long Tail is very real. My analysis of my personal website led me to … Continue reading
Luxury real estate agents more than likely work on commission for their wage. This is the case for most sales and / or marketing careers. It’s even more likely that no matter what you do, there is some type of … Continue reading
Luxury real estate in Vermont. Sounds like a trip to Ben & Jerry’s or an acoustic performance of Phish at a campfire with smores. Both sweet, but not as much as your own Sugarbush Resort vista. The state of Vermont … Continue reading
I received a Google Wave invitation yesterday. After tinkering with it for about 10 minutes, I am now convinced that technology is moving at an even more rapid pace than I had previously thought. I am certain that there is … Continue reading