Freedom’s just another word for nothing left to lose – Me and Bobbi McGee Social media marketing and “luxury real estate” are, at first blush, not mutually exclusive; however, if you really take a look at the origins of “social … Continue reading
Blogging as an advertising medium? It’s obvious that the internet and the marketing of real estate (including luxury real estate) have merged. You might be slightly out of touch to believe otherwise. It’s also okay if you do. If what … Continue reading
After thinking a little bit more about the last post on luxury marketing… then, I read Clay Shirky (again). Or, at least I read this article of his in the WSJ.com—a newspaper, ironically enough. The point was not to call … Continue reading
Social Media… really? Do you think so? The facebook memo? *Inspiration comes from an agent who actually sent me this—this morning. Clearly she didn’t get the facebook memo. Really? You want me to upload photos so I can “share” with … Continue reading
Yes, the iPad changes everything. I’m typing this on my iPad, and it is difficult to comprehend that this is so. This is the the iPad’s true glory. It changes the way you think about a computer, which will change … Continue reading
If you read this blog or you know me, you know that I’m not trying to be “edgy.” It’s fairly easy to agitate online. What I am trying to do and what I’ve been trying to do is here and … Continue reading
(In Real Estate) Don’t. Of course, getting the deal and negotiating a contract is always a win. It’s what pays the bills and puts food on the table. But this idea of “crushing” the competition is part of the old … Continue reading
Artisan Branding. There is a lively discussion about the power of the internet going on here on this blog. The internet has changed the face of marketing forever. What makes the internet so powerful is the amount of reach it … Continue reading
Wikipedia, currently ranked number 6 on Alexa.com defines domain knowledge as this: If the concept domain knowledge or domain expert is used we emphasize a specific domain which is an object of the discourse/interest/problem. The wiki goes on to explain … Continue reading
For luxury marketing and social meda, today was a good day for the New Press Model. If every luxury real estate agent now ‘actually’ is aware of @GuyKawasaki because of last week’s RELO event, what more could I ask for? … Continue reading
Online communities are where new marketing displaced traditional advertising models. It’s safe to say that “advertising luxury” is not the same as “luxury advertising.” Especially today. “Luxury advertising” in the Spring of 2010 (as opposed to the Spring of 2008) … Continue reading
White space and luxury marketing Luxury marketing and minimalism. I guess minimalism, in the sense of the least amount. Not the artistic version. There’s something to be said for less. Less is always more. Miles Davis said: “Don’t play what’s … Continue reading
the artificial line that used to divide our personal from our corporate lives is gone. It’s a holistic model of business/life, now. “All” of us is required to be at the table. With both time and geography having been erased by the Internet, we are now communicating in real time with people from all over. Continue reading
If you are a real estate agent without knowing what an RSS feed is, or if you’re in marketing and you don’t know what an RSS feed is, you’ve got to figure this out—no later than today. RSS is the … Continue reading
Are you still running classified ads in the local newspaper? I think I know the answer. Back in March of 2009, I was fortunate to attend Luxury Portfolio Fine Property Collection’s annual Spring Workshop. (Luxury Portfolio is a remarkable organization, … Continue reading
With all the tools we have at our disposal now there is a temptation to throw in everything. With digital cameras, single property websites and desktop publishing applications it is easy to go overboard and provide the potential client everything they need to make a decision. But you don’t want them to make a decision at this point; you want them curious. Continue reading
If you read anything on the internet, there’s high probability that the information appeared because someone ‘shared‘ it with someone. By ‘share,’ I don’t mean hitting a button that says ‘share,’ and I don’t mean illegal transferring files (though it … Continue reading
Times have changed in the world of publishing, marketing and luxury advertising. It’s safe to say that we are all aware of the way marketing and advertising seems to work or ‘not work.’ This being said, there is still a … Continue reading
Any event or issue in the 21st Century becomes a polarizing moment. Welcome to the connection pipeline. Those for and those against materialize, opinion flys, there is a debate on merits of whatever it is. There it is again, the great … Continue reading
This is the 100th post on the Luxury Real Estate Blog. I don’t know if this is an accomplishment, but the internet is a proving ground and largely unexplored so it is not certain as to what this benchmark means. … Continue reading
We are the inhabitants of a brave new world. It’s borderless, in a profound way, if one is in real estate today. In North America, we’ve been used to being a “forward area,” and the rest of the world appeared, for … Continue reading
Video and marketing luxury property is something that most agents use. Of course it’s an extremely effective medium when done well. But when it’s not done well, it is just not very good. I think the biggest reason is because … Continue reading
I‘ve spent the past few weeks thinking about what a Linchpin is and how it relates to what it is I do all day. What it is—simply put—is you. You are. If you are reading this, it likely means that … Continue reading
The changes that have occurred in the past three years, in all business models, have delivered us all to a level platform. This includes the marketing of luxury opportunities but it will not last much longer. The speed of this change, … Continue reading
4 Luxury Real Estate marketing tactics …and you can wear your white hat What type of tactics (aside from the obvious) are you using to leverage your luxury real estate marketing? The market has changed. Nobody will argue about this. … Continue reading
Luxury real estate Marketing Blog A brand is one thing and luxury real estate is concept, right? So why would this title intrigue you? Read on. One of the functions of the a brand is (as I’ve pointed out before) … Continue reading
In a few short hours, the year 2009 comes to an end. Many luxury real estate professionals are celebrating the end of what most consider a “horrible” year in the business. But, what about those who enjoyed their most successful … Continue reading
Trying to tell the truth about the luxury real estate market is not easy. Rewarding, but far from simple. Tomorrow is New Year’s Eve. It’s the night we all toast to the future and become resolute in changing the way … Continue reading
Here at duPont REGISTRY, we provide a venue for luxury professionals to sell and market their goods and services to the affluent. Of course, we have other services, but that’s my focus. For example, if you are a luxury agent, … Continue reading
The concept of real estate as a regional item has gone the way of print media and agent centric business models. It’s the old paradigm. Marshall McLuhan‘s two famous dictums from the 1960s (“the medium is the message” statement and … Continue reading