If you clicked the above link, it is interesting to note—mostly because it was unintentional. It’s interesting because this blog is about (moreoftenthannot) how you can utilize social media in your marketing of luxury goods.
It never occurs to me to get this blog listed for anything. Further, it is a personal choice that I not use superlatives because of my inchoate grammar and style of writing. For the most part anyway. (pardon the pun… )
Have the most luxurious lovely day! And, by the way, thank you to you (and google) for this accolade. Celebrate we will … that this blog as at least one of the best social media luxury blogs out there. If not for you, it would not even exist… also… flickr is a cool blog.
There are plenty of luxury real estate blogs worth reading. Most of them, however, are written. It sounds silly, but it’s true. People actually write them.
Of course, the craft of blogging has been bludgeoned to death by the ‘old guard’ to the point that the answer actually lies in the question. If you have to ask the question, you probably know the answer to it, right?
I just got an email or a text message from a group (which I didn’t ask for btw, therefore it’s spammy) informing me that they were ‘signing up Guest Bloggers.’ There are so many things wrong with this. I can’t even begin to go into it, but if you’re reading this, you probably get it, as do all of the Guest Bloggers on this site.
The point: Blogging is not something you sign up for. You sign up for a membership at the gym.
Just like you don’t just sign up for a 5000 dollar display ad. You make a calculated decision based upon all of the relevant facts and market conditions—not to mention your personal agenda for advertising.
If you are using a blog to help you sell real estate, I would highly recommend you shy away from anyone that isn’t personally asking you to blog on their platform. Luxury blogging is a craft. Far be it from me to ask anyone to ‘sign up’ to be a guest blogger. At the very least, it’s presumptuous. Don’t diminish the craft or its power to affect your brand.
A blog (or a luxury real estate blog) is an extremely powerful tool. If you need to ‘sign up’ through an unanticipated, non-relevant message chances are, you don’t need it.
All of the guest bloggers on this luxury blog are my friends, business associates and/or colleagues.
Technology can obfuscate the end game in the business of luxury real estate. Of course the stakes are different.
But isn’t it true that we are all (agents of luxury) in a business that is fundamentally structured around humans? Isn’t that human voice and the human touch critical?
I know that i am 100% guilty of playing into the technology. But how do we make it more human? This is the challenge.
From the beginning of this blog, I have tried to create a human touch. To create some semblance of a reality between the computer, the agent and the potential buyer and seller. For this, I feel is what is missing.
After being selected to be on Guy Kawasaki’s Alltop, I somewhat lost my footing. Because I am indeed humbled. But what you’ll find in Alltop, amongst other things, are blogs (whatever you want to call them) that are real. They feel real. They aren’t canned—ok, some are—but this one isn’t.
Every real blog has what’s called a ‘blogroll.’ There’s one here as well.
Here’s a challenge:
Find a blog that is updated everyday.
Then find one that you absolutely, undeniably, without any questionable doubt can find and contact the author.
My bet (and I put the blogs to the right on the blogroll) is that you can’t do it. That’s the missing link.