I‘ve spent the past few weeks thinking about what a Linchpin is and how it relates to what it is I do all day.
What it is—simply put—is you. You are. If you are reading this, it likely means that you have an interest in the way in which marketing and luxury property is bought and sold. Neither of the 2 are for the faint of heart. It takes a Linchpin to still be in this business.
How do I know? Because there are so few of you left. What started as a shocking realization has become a dose of ‘reality tea’ and of seismic proportions. There are really very few luxury real estate agents left—and that’s a good thing.
Today I got an email from Hugh MacCleod—I’m opted in to his email list—the artist, shipper and author of GapingVoid.com and the bestselling book “Ignore Everybody.” Here’s a quick sum of the email:
But starting immediately, my new cartoons will be going out first to this email list, which will really be “Hugh’s Daily Cartoon”- a new cartoon emailed first thing out every day, so y’all can start with a bit of a chuckle when you open your Inbox. Simple. Easy.
Also, by making the cartoons available by sign-up, I hope that we can build this group and maybe do more together- Tweetups, conferences, geek dinners, drunken nights out, whatever.
Makes sense to me. It also completely validates the sense of aggravation of those who still do not get it. For those who do, thank you for supporting this blog and helping the market. For those who don’t, well you’re probably not on Hugh’s list anyway. Get it now?
GapingVoid.com
If you aren’t a book reader (and I understand, even though you should read) below is a pdf of Seth Godin’s manifesto. It’s a pretty good summary of Linchpin. Again. Buy the book. It will be worth something someday. If you’re still selling property, it might just be your future.
The point is, that’s what’s coming. Come along, or stay home. No more whining. We must do things differently. Contribute and create. Or don’t. Your choice.
Click here to read Seth Godin’s Linchpin Manifesto.
P.S. you still should read the book, for this merely scratches the surface