There are plenty of luxury real estate blogs worth reading. Most of them, however, are written. It sounds silly, but it’s true. People actually write them.

Of course, the craft of blogging has been bludgeoned to death by the ‘old guard’ to the point that the answer actually lies in the question. If you have to ask the question, you probably know the answer to it, right?

I just got an email or a text message from a group (which I didn’t ask for btw, therefore it’s spammy) informing me that they were ‘signing up Guest Bloggers.’ There are so many things wrong with this. I can’t even begin to go into it, but if you’re reading this, you probably get it, as do all of the Guest Bloggers on this site.

The point: Blogging is not something you sign up for. You sign up for a membership at the gym.

Just like you don’t just sign up for a 5000 dollar display ad. You make a calculated decision based upon all of the relevant facts and market conditions—not to mention your personal agenda for advertising.

If you are using a blog to help you sell real estate, I would highly recommend you shy away from anyone that isn’t personally asking you to blog on their platform. Luxury blogging is a craft. Far be it from me to ask anyone to ‘sign up’ to be a guest blogger. At the very least, it’s presumptuous. Don’t diminish the craft or its power to affect your brand.

A blog (or a luxury real estate blog) is an extremely powerful tool. If you need to ‘sign up’ through an unanticipated, non-relevant message chances are, you don’t need it.

All of the guest bloggers on this luxury blog are my friends, business associates and/or colleagues.