The Pillars of A Quality Website
Content writing and Content Development (perhaps even more so) have become the pillars that any quality website or social media marketing campaign rest on.
At first blush, this may not be apparent because after all, all you need is a twitter account and and iPhone, right? We all have those in the years 2013. Twitter accounts are sort of like that empty moleskin notebook that you bought in hopes of filling one day. They are both saddening to see.
But what is content? Is it just adding photographs to a domain and tagging some keywords to it? Is it taking a few shots on Instagram and garnering a bunch of likes because you picked a cool filter? I don’t think so.
Good Content is Gold
Good content is gold. It has been this way since I started doing anything on the internet. It follows the same line of reasoning that anything that is scarce is valuable. Scarcity certainly creates value, and quality anything begets attention. And, these days, attention is probably the most difficult thing to amass on any website or marketing campaign.
There are many different ways to create quality, gold-like content… such as…
- Have beautiful photographs on your site… nicely formatted photographs.
- Create beautifully and well written posts or pages that are relevant to the user—without ads
- Be a journalist
Beautiful photographs can make a site, without a doubt. Just look at what Google is doing with their ‘cover’ pages. Or just look at the quality of resolution on the newest Retina equipped Macs. To me, photography is the new frontier. Not photography in the Ansel Adams sense, but meaningful and emotional thought out digital photography that is capable of being viewed and enjoyed on the internet (for businesses).
Well Written Posts
Writing well is certainly a skill. It is also a quality shared by many. Writing content for the internet, however, can take a variety of forms depending on the tone of the writer. If you are able to have careful thoughts eloquently written on your website, you have struck gold—hands down.
The last point, ‘be a journalist,’ seems to be the most misunderstood ‘social media’ and content creation tactic. It is true that we are all now endowed with the gift of being citizen journalists, however, this doesn’t mean that we all should.
In the end, all that matters is that it mean something… to someone… anybody. If it is meaningful, it will be lauded, if it is junk… it will go to the place where junk goes… eventually anyway.