Tag Archives: content

Top of Lake Sherwood

Content Writing

The Pillars of A Quality Website

Content writing and Content Development (perhaps even more so) have become the pillars that any quality website or social media marketing campaign rest on.

At first blush, this may not be apparent because after all, all you need is a twitter account and and iPhone, right? We all have those in the years 2013. Twitter accounts are sort of like that empty moleskin notebook that you bought in hopes of filling one day. They are both saddening to see.

But what is content? Is it just adding photographs to a domain and tagging some keywords to it? Is it taking a few shots on Instagram and garnering a bunch of likes because you picked a cool filter? I don’t think so.

Top of Lake Sherwood

Top of Lake Sherwood

Good Content is Gold

Good content is gold. It has been this way since I started doing anything on the internet. It follows the same line of reasoning that anything that is scarce is valuable. Scarcity certainly creates value, and quality anything begets attention. And, these days, attention is probably the most difficult thing to amass on any website or marketing campaign.

There are many different ways to create quality, gold-like content… such as…

  • Have beautiful photographs on your site… nicely formatted photographs.
  • Create beautifully and well written posts or pages that are relevant to the user—without ads
  • Be a journalist

Beautiful Photographs

Beautiful photographs can make a site, without a doubt. Just look at what Google is doing with their ‘cover’ pages. Or just look at the quality of resolution on the newest Retina equipped Macs. To me, photography is the new frontier. Not photography in the Ansel Adams sense, but meaningful and emotional thought out digital photography that is capable of being viewed and enjoyed on the internet (for businesses).

Well Written Posts

Writing well is certainly a skill. It is also a quality shared by many. Writing content for the internet, however, can take a variety of forms depending on the tone of the writer. If you are able to have careful thoughts eloquently written on your website, you have struck gold—hands down.

Citizen Journalism

The last point, ‘be a journalist,’ seems to be the most misunderstood ‘social media’ and content creation tactic. It is true that we are all now endowed with the gift of being citizen journalists, however, this doesn’t mean that we all should.

In the end, all that matters is that it mean something… to someone… anybody. If it is meaningful, it will be lauded, if it is junk… it will go to the place where junk goes… eventually anyway.


Search and hyperlocal real estate

Hyperlocal real estate and the perils of postponement

All the buzz, right? But hasn’t it always been that way?

Seems like everyday I’m introduced to another “search engine” or some type of snake oil that isn’t one. It always—always—strikes me the same way: why would you try to compete with Google? It makes no sense—there is one. I guess it makes sense if you are exceptionally good at algorithms or have developed a more ingenious advertising model, though I think you’d be hard pressed (not to say it’s not possible).



But what is it that makes “search” possible in the first place? It’s not that Google exists. It’s that content exists in hyperspace. If that’s true, why wouldn’t you develop content? It seems to me that that is the way to connect and create value on all fronts. Here’s what happens when you actually sit down and create content:

  • You market yourself
  • It’s free
  • It’s difficult, but it forces you to think through things, which is far better than asking someone to just run an ad
  • You end up getting people to your site that you never would have been able to reach otherwise.

When I started writing on the internet about real estate I realized the clarity it brought me. Then I realized that there was a frequency that could be dialed in that allows the writer (of a blog) to reach an audience. Then I realized that it could “affect” potential business partners—for the better—at least in my case.

Every person that commented on this blog or believed in “social media” (how I almost loathe the words) know what I speak of. But there are a fragmented few that still think that the internet is about “gross” and “net” and “hits” … it’s just not… not at all… the internet is not about anything, except maybe (and this is a big maybe) the transfer of documents. Everything else just came after that.

Figuring out how to market real estate online is easy. But it’s not easy as in cheap. It’s easy if you are willing to put in the work and effort. If, on the other hand, you want to follow the herd… be my guest… postpone the inevitable at your own peril. Technology certainly is not going backwards. It’s going faster. Faster than the people who are actually developing it.

iPad cognition

Yes, the iPad changes everything. I’m typing this on my iPad, and it is difficult to comprehend that this is so. This is the the iPad’s true glory. It changes the way you think about a computer, which will change the way we consume and produce information–guaranteed.

So maybe the printed word and the printed picture does have a chance… That is a chance to be published on an iPad anyway. If this is the Apple’s first incantation of the new computing, I’m blown away by its beauty alone.

What’s most impressive is it’s ease of use and its power to do (almost) all of the things that my MacBook Pro can do. Yes, I’ve heard the “iPad envy” jokes, but this is a the real deal, and I don’t even have 3G yet, but I will. And yes, the user interface works just like the iPhone does. (we all know what a failure that was, right?)

Much more than that, however, is the input/output effect it has on me. Professionally and personally as a blogger, content marketer and new marketing fanatic.

It’s been said that the typewriter changed the way authors wrote because of its mechanics. (i.e., people no longer used the quill because of the ease of the machine.) The same has been said of the word processor. The idea is that it’s possible Hamlet or Huckleberry Finn would never have been written had Shakespeare and Twain had the mechanical tools of our time. Obvioulsly, this is true, right?

Forget social media and the news the iPad made. It’s not about the device, it’s about the way we use the device.

It’s hard to think of a time where there was no such thing as an iPad. Really. And reading books and magazines is a ton of fun. And it just got started. I’m glad that I learned how to put content on the internet.

Happy Sunday!