There is a lively discussion about the power of the internet going on here on this blog. The internet has changed the face of marketing forever. What makes the internet so powerful is the amount of reach it has and how quickly you can access a message and / or information. This is where Artisan Branding comes from.
The internet has created new industries, as well—this is happening daily. My best analogy is this:
In 1964 you wouldn’t likely walk into a college classroom and learn anything about The Beatles. Times change. Today, you would certainly find an entire curriculum devoted to the world of the world wide web. But not in the 90′s.
The internet, again, is responsible for all of this. All of this knowledge is all online. The problem I have with all of the marketing and media companies is that most of them are so completely beholden to the “turn-and-burn” mindset that is nature of what was at one time “new marketing.” Not anymore.
People are getting so used to canned ingredients on the web that they are easy to discern for the average browser. The same thing happened to music. Too much packaging and not enough care to the actual ingredient. The ingredients of the 4 Liverpudlians actually made the band what it is. Certainly, they were packaged well. That’s another discussion or another course in college. But for the most part, it was about 4 brilliant musicians who made brilliant music.
Artisan Branding is an internet company that is about reality. No gimmicks. Just a hand crafted and hand delivered presentation. This is what the company will do in various forms.
It’s new and I am confident it is going to be something very special.
Oh – and here is the facebook fan page: