Shift. Now.

The speed of change is very demanding. We now live in the world first described by Lewis Carroll, in Alice Through the Looking Glass, the sequel to his Alice in Wonderland.

In that world, Alice must run very fast, just to “stand still.”  Otherwise, she falls behind. The stationary scene of trees and rocks in that world is moving, and that is why Alice has to run, just to keep up. Now there’s a script for our “real” 21st Century business model.

It would be so appealing to slide back into the recently expected, to do what used to work

(now, why doesn’t it work anymore, again?  Oh, yes…the consumer driven world of the binary internet space that now informs and conforms us).

That is the siren song, isn’t it. The alluring past, which might mean the past of only a year ago, sings its song to us.

Do not listen. There is no choice, even though there doesn’t seem, just yet, to be a verifiable way to translate everything we are being encouraged to do into an accomplished business model. We are in a transition moment, although farther down that road with every passing day.

The hybrid moment is almost over.

Facebook is being described as replacing Google as a method of search.  I’ve been concerned that the raw data floating about in the sea of the internet universe required an editing function to turn it into information, and the editor seemed to be missing.  Recently, I read a blog that heartened me.  The recipient of all that data has switched from active searching to being a receiver of what he/she “needs to know.” The filter? Social media.

The blogosphere is the real world, now. Mainstream media options listen to it, as the “pointer” to what they need to know. The fine tuning offered by social media means that the consumer doesn’t have to drown in data, they can wait for tailor made information to find its way to them. Is Google listening?

In real estate, with very fine listings that need to find the interested buyer to purchase them, this targeted way of marketing is the route to success. Relationship selling is the name of the game, and the blogging world of social media is the platform.

The separation of business and personal is gone; it’s a holistic model of business, now, and personal selves come into it. How else can the consumer trust?

Not so passive anymore, is it?

Blogs, such as the conversations found here, where top producers are desirous of new “how to” information, and where they can inform each other of the new things that “work” in the changed connection process, is very valuable indeed.

If we want to be around in another one to two years, doing what we enjoy and what we are good at, we all need to keep up this exploration of the new ground rules. If we don’t, the consumer will have gone to the new “go to” space. That won’t be glossy print, and it won’t be undifferentiated search.

It is possible to renovate. Real estate is full of the excitement of redoing the old package and creating the new.  We have an edge in this, in fact.  It’s possible to keep the best of the old and meld with the excitement of the new.

Although no one has made a viable amount of money to “prove” it, in the past year, by 2011 we will see the outcomes in profit.

If we don’t continue the exploratory world of the social media blogosphere, we will be out of biz.

I won’t be—money back guarantee.

5 thoughts on “Shift. Now.

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  2. Karen Crystal

    If you want to be successful in any business, especially luxury real estate, there is no turning your back on the blogosphere or the social media conversations going on 24 hours a day….and why would you want to anyway? I want to be right in the middle of it with my clients and friends….they are one in the same aren't they. They are your trusted tribe and their trusted tribes are listening to you too, as long as you show up and have something to say….well….ias long as you have something true to say.

  3. Steve Eckhardt

    In about 5 years 325 million people have established a Facebook account. Half of all Facebook users sign on at least once a day and the average user spends 5.75 hours a week on Facebook. We've generated 3 solid customers in the last 2 months off Facebook. If you haven't embraced the new social media platforms yet, you're already behind!

    Steve Eckhardt, Luxury Real Estate Broker


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