It’s exciting to enter not just a “new year”, but also a new decade (I know, I know…some people maintain that the “real” new decade doesn’t start until 2011). Perhaps we could look back at the past nine years, though, … Continue reading
In a few short hours, the year 2009 comes to an end. Many luxury real estate professionals are celebrating the end of what most consider a “horrible” year in the business. But, what about those who enjoyed their most successful … Continue reading
The concept of real estate as a regional item has gone the way of print media and agent centric business models. It’s the old paradigm. Marshall McLuhan‘s two famous dictums from the 1960s (“the medium is the message” statement and … Continue reading
First… Get In While The Water’s Still Hot The use of technology in real estate hasn’t always been the industry’s strong suit. However, in recent years, real estate technology, online resources and social media/blogging have grown leaps and bounds. But, … Continue reading
What is the definition of luxury? It’s very easy to create a list that might sound something like this: unique, irreplaceable, very fine design, superbly finished item, expensive thus narrow category of affordability, luxurious to the senses, an object of … Continue reading
In the consumer centric world unleashed by the internet, and only now being recognized as the propeller to action in the 21st Century, how to market to today’s consumer is still poorly understood. In the business of sales, whether in … Continue reading
There is a tipping point of web visits that is achieved, when targeted print campaigns support developing web based marketing strategies. Continue reading
It seems that the beginning stages of any “revolution”, including the information one, are notable for people trying to push the “older model” into the “new format”. We’re only human, and change is not an easy pill for any of us … Continue reading