Category Archives: Internet Marketing & Luxury Blog

Authors for Luxury Marketing Blog include myself, Alex Beattie and a variety of writers, agents, clients and luxury professionals. Li Read, Roger Ewing, Monica Monson and Karen Crystal

Padua Stables – Ocala, Florida

Padua Stables – Ocala Florida from Carol Clark on Vimeo. This world famous training and breeding stable offered by Carol Clark is 763 acres of functionlity and gracious living. Padua Stables is everything the serious horse breeder could ask for.  … Continue reading

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The Huntsman Estate: Deer Valley, UT

  Get out the skis and send out invitations to friends and family! A prime piece of luxury real estate is waiting for winter sports enthusiasts in magnificent Deer Valley, Utah, one of the nation’s most exclusive alpine ski resorts. … Continue reading

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Four Seasons Private Residences: Seattle, WA

  For those in search of downtown luxury real estate in beautiful Seattle, Washington, look no further than Four Seasons Private Residences in the heart of the Pacific Northwest’s premier metropolitan hub. A Featured Listing in the duPont Registry of … Continue reading

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French Chateau Masterpiece in Saddle River, NJ

  The ultimate in luxury real estate listings can be found in the gracefully affluent community of Saddle River, New Jersey. Presented by Kevo Development and Featured Property on theduPont Registry of Fine Homes, this incomparable country estate is a … Continue reading

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Indian Creek Island: Miami, Florida

Experience the intimate serenity of the premier property in the most distinguished island community in Miami: 3 Indian Creek Island Drive. With only 32 waterfront properties on this 300 acre island, this 30,000 square foot Resort Home Oasis has plenty … Continue reading

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Chatham/Cape Cod, MA

  THEduPONTRegistry of Fine Homes is featuring the perfect luxury real estate property for those looking to own a beautiful retreat in charming Chatham-Cape Cod, Massachusetts, a mere 90 minute drive from Boston. This historic area has long been a respite … Continue reading

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Los Gatos, CA Resort Living With Spectacular Views

Here’s yet another fine featured listing from the duPont Registry of Luxury Real Estate. Take in this gorgeous, one-of-a-kind contemporary estate set in the hills above the prestigious community of Los Gatos, California, on secluded Aztec Ridge Road. Situated on … Continue reading

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Asheville, North Carolina Home 28803

Asheville, North Carolina is a top city for its varied amenities, including business and family friendly areas that make it favorite place for second home buyers and retirees. With a love of the arts and fine dining with a localvore … Continue reading

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Blogging for advertising

Blogging as an advertising medium? It’s obvious that the internet and the marketing of real estate (including luxury real estate) have merged. You might be slightly out of touch to believe otherwise. It’s also okay if you do. If what … Continue reading

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Real estate agents need a new job description

If the point of social media is to completely blur the previous solid wall between our corporate presence and our personal selves, then it is not the immediacy of sales that is involved. The long tail approach is exactly that: … Continue reading

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The marketing message comes from "us"

the artificial line that used to divide our personal from our corporate lives is gone. It’s a holistic model of business/life, now. “All” of us is required to be at the table. With both time and geography having been erased by the Internet, we are now communicating in real time with people from all over. Continue reading

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In Home Marketing How Much is Too Much?

With all the tools we have at our disposal now there is a temptation to throw in everything. With digital cameras, single property websites and desktop publishing applications it is easy to go overboard and provide the potential client everything they need to make a decision. But you don’t want them to make a decision at this point; you want them curious. Continue reading

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Luxury marketing and rocket science

If you read anything on the internet, there’s high probability that the information appeared because someone ‘shared‘ it with someone. By ‘share,’ I don’t mean hitting a button that says ‘share,’ and I don’t mean illegal transferring files (though it … Continue reading

Posted in California homes for sale, Internet Marketing & Luxury Blog, Luxury Homes Marketing | Tagged , , , , , , , , , | 6 Comments

Staging Luxury Property | The Emotional Quotient

Staging a luxury home is imperative. The luxury home buyer is looking for a home where everyday living and the luxury lifestyle are inseparable. By properly staging a luxury home, you can combine these two elements. Continue reading

Posted in California homes for sale, Featured Properties, Internet Marketing & Luxury Blog, Luxury Homes Marketing | Tagged , , , , | 44 Comments

A Wealth of Opportunity

Times have changed in the world of publishing, marketing and luxury advertising. It’s safe to say that we are all aware of the way marketing and advertising seems to work or ‘not work.’ This being said, there is still a … Continue reading

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How luxury real estate can recover tomorrow

Hint: Chasing waterfalls is not the answer I‘m not trying to sell you an iPad. Steve Jobs nailed that in his keynote. I am trying to convey, (and have been for the past 4 months) that it is frightening to … Continue reading

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Shift. Now.

The speed of change is very demanding. We now live in the world first described by Lewis Carroll, in Alice Through the Looking Glass, the sequel to his Alice in Wonderland. In that world, Alice must run very fast, just to … Continue reading

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2010 Winter Olympics: An alpine paradise

If you want games, they will be in Vancouver and Whistler for the 2010 Winter Olympics. The opening ceremony of the 2010 Winter Olympic Games is on February 12th. Vancouver, which has been noted as one of the top cities in … Continue reading

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The connection pipeline

Any event or issue in the 21st Century becomes a polarizing moment. Welcome to the connection pipeline. Those for and those against materialize, opinion flys, there is a debate on merits of whatever it is. There it is again, the great … Continue reading

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Experiment in Luxury Copywriting

Ad copy could be the tipping point in your luxury real estate market Here’s a little experiment you can try that may change the way you write copy for your listings. Go to Realtor.com and do a search in your … Continue reading

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Let’s get with the program

We are the inhabitants of a brave new world. It’s borderless, in a profound way, if one is in real estate today. In North America, we’ve been used to being a “forward area,” and the rest of the world appeared, for … Continue reading

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The luxury marketing shift

The changes that have occurred in the past three years, in all business models, have delivered us all to a level platform. This includes the marketing of luxury opportunities but it will not last much longer. The speed of this change, … Continue reading

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The luxury marketer's dilemma: the hybrid moment

Luxury—it has a resonance to it, this word. I imagine melting honey, or cashmere next to the skin—something delectable, in some way. Something “apart” from the humdrum of the expected. As with most words, no two people hold the same image as … Continue reading

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How a blog can help you sell luxury property: Part II

Studies indicate that affluent consumers are using trusted peer groups to help them make luxury purchase decisions. The Web of Trust According to the Luxury Institute’s latest wealth survey: 7 out of 10 wealthy consumers are now members of social … Continue reading

Posted in California homes for sale, Internet Marketing & Luxury Blog, Luxury Homes Marketing | Tagged , , , , , , , , , | 6 Comments

How a blog can help you sell luxury property: Part I

There are no boundaries in the mind of the luxury homebuyer. If walls are in their way, they simply pay someone to move them. Our very wealthy client, we will call him Larry, bought one of our premier listings for … Continue reading

Posted in California homes for sale, Internet Marketing & Luxury Blog, Luxury Homes Marketing | Tagged , , , , , , , , , , | 16 Comments