alice in wonderland
Yes, it’s important to exercise, to eat right, to get enough sleep, to keep in touch with our client base, to do the things that bring business our way while fulfilling our days…it’s also essential to add an hour a day to our “must do” list.
There’s no point in having a Facebook page, or a Twitter account, or a Linkedin profile, or a Plaxo address, or…you get the drift!…if you’re not going to use them.
These are just methods of communication. Nothing fancy, nothing scary, just the medium of the moment. There will be others. Just wait and see.
Those questions are not going to be answered by a template or by hiring someone else to do this daily routine.
What did people think when the telephone first appeared?
Everyone didn’t have one. When they did get one, there was a party line to contend with. It wasn’t until the 50s, in some areas, when private lines became possible. Now, we can do our entire lives off a “smart phone.” I’m waiting for the wrist watch version.
Marshall McLuhan foretold today, back in the late 60s/70s. He reminded us that the medium was now the message. He also pointed out that we had become a global village. He was a foreteller, and it is only in the past year that the world has caught up with his vision.
So, CNN, which is a mainstream option, invites Ireporters, weights what they send in with items that the seasoned reporters input, the presenters turn to their laptops and read tweets and facebook responses, and it’s all mixed with the scrolling updates at the bottom of the screen. We are changed, as a people, by our technology. The medium really “is” the message.
Like Alice in Through the Looking Glass, we have to run very fast just to stand still. We have to multi-task and have to be “present” in the “now,” in our binary on/off world.
I think the next killer app will be an editing function, to make sense of all this evenly presented raw data…it isn’t information until we make sense of it.
Meantime, back to social media-the artificial line that used to divide our personal from our corporate lives is gone. It’s a holistic model of business/life, now. “All” of us is required to be at the table. With both time and geography having been erased by the Internet, we are now communicating in real time with people from all over. Just as in “real life,” our virtual worlds attract those we are comfortable with, and who are comfortable with us. It’s the social aspect of communication.
Nothing really different, then, except for the methods of this communication.
Just as the Buddhists remind us: everywhere you go, there you are. It’s still us, it’s still good business practices, it’s still the willingness to be fully present in our service oriented real estate world.
We are still the link between a seller and a buyer.
The difference in the consumer-centric world of social media marketing, though, is that we must not push forward towards the consumer. We must take the long tail approach, give a lot of information away for free, without a sense that we expect anything at all in return, and in our consistency at this, we will attract a response towards us.
So important then, to have spent that hour in daily presentation on Twitter, on Facebook, on Linkedin, on Plaxo…and on any other social media venue that has struck a spark with you.
A canned presentation is no longer the way to reach a client. They want to know who we are…whether they can trust us…whether we are their kind of person, someone they want to choose to deal with.
It’s very exciting, really. Since it’s about “us,” we already know who we are…we don’t have to learn a new language. We just have to readdress our response time, remember to be consistent, and to have a little fun with it.
It is called social.
It is called marketing, which means our presence is business oriented, appropriately.
It is a medium (that just means the “way” we do it).
Like anything, if we do it for two weeks, we’ve got a new habit. So, walk a mile, eat a good breakfast, hygiene moments, social media marketing updates, daily work processes per usual, family/friend times, dog walking….you get it!
An expanded life!